Episode 171: PR Strategies and Getting Publicity for Business with Mickie Kennedy

Mickie Kennedy is a PR expert who founded eReleases 23+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He started the company in 1998 after working in a PR...
Mickie Kennedy is a PR expert who founded eReleases 23+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He started the company in 1998 after working in a PR environment that was not meeting the needs of small- and medium-sized businesses and firms. He struck out on his own to build a company that would give smaller firms access to the newswire – with a personal touch. eReleases delivers personal service and exceptional value to every customer, every time a release is submitted, at every price point.
In this episode we discuss:
- Mickie’s first email newsletter business [5:50]
- How did Mickie help people get promoted [9:31]
- Doing press releases for businesses and their results [12:10]
- Free PR strategy email series [18:05]
- What are the mistakes in doing press release [21:00]
- How long does a PR campaign should run [27:30]
- How they made a local carpet store get publicity [29:50]
- What do PR deliverables look like [35:41]
- What is PR news wire [37:52]
- Learn more about Mickie and eReleases [39:56]
Links to sources and tools:
- Connect with Mickie Kennedy on LinkedIn
- Get PR Strategy Email Series – ALL FREE
- Follow their social media accounts for updates
- Instagram https://www.instagram.com/ereleasespr/
- Twitter https://twitter.com/ereleases
- Facebook page https://www.facebook.com/ereleases.press.release.distribution
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